UI/UX/AIDesign that thinks.
20+ years of user experience expertise, now enhanced with AI.
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Services
UX Design
User-centered design that puts your customers first. From research to wireframes, creating experiences that feel intuitive.
- User Flows
- Wireframing
- Prototyping
- Usability Testing
UI Design
Pixel-perfect interfaces that balance beauty with function. Design systems that scale with your product.
- Interface Design
- Design Systems
- Websites
- Visual Design
Full App Development
End-to-end application builds using AI-powered development tools. From architecture to deployed product, faster than ever.
- Solutions Architecture
- Web & Mobile Apps
- AI-Powered Development
- Full-Stack Build
I Believe That...
Good UX is instinctive, Great UX is iterative
The first solution isn't always perfect. Learn and adapt. Your customer base is a moving target.
User experience informs content and design
You must understand the user and their motives before putting pen to paper.
Content strategy informs design
We don't use templates. Every project is different and requires a bespoke solution.
Communication is the key to success
Business owners are experts in what they do. My job is to extract that knowledge and translate it into design.
AI tools amplify human creativity
Modern AI doesn't replace designers. It empowers them to work faster and explore more possibilities.
Design should be fun
I love good challenges and working with engaged, enthusiastic people who care about their products.
What Clients Say
“Simon did an incredible job on our UX and UI at Wild.AI. He's extremely experienced and fast, and I'd definitely want to work again with him!”
“Simon didn't just create appealing visuals; he crafted intuitive user journeys that made our apps genuinely user-friendly. His commitment to excellence ensured our products stood out in the market.”
“Simon is just brilliant. He puts the desired outcome at the forefront of every conversation. He is patient, thoughtful and thorough. I can't recommend bloomindesign highly enough!”
“Simon was easy to engage with, took time to understand the brief and then delivered high quality output to tight timescales. His work was always innovative and of the highest standard.”
20+ Years of Experience
Bloomindesign Founded
Started the UX design journey, focusing on user-centered design principles.
Enterprise UX
Worked with major brands including Atlassian, Commonwealth Bank, Telstra, and Capital International.
AI Deep Dive
Embraced AI and modern development workflows. Mastered programming and software development practices.
Volume11.ai Founded
Launched Volume11.ai - bringing AI-enhanced capabilities to creative workflows.
UI/UX/AI Evolution
Bloomindesign evolves to integrate 20+ years of UX expertise with cutting-edge AI capabilities.
Latest Articles
Notes on design, AI, and the work behind recent builds.

Bloomineasy: The SEO-Minded CMS Built for AI, by AI
A look at the SEO-minded, AI-first CMS starter designed for agent publishing, structured content, translations, internal links, widgets, and search-ready sites.

Part 1: Briefing Hermes in Discord — From Idea to Editorial Outline
Part 1 of a three-part series: the conversational editorial workflow where a Discord brief becomes the foundation for a live Bloomindesign article.

Part 2: Shipping the Article — How Hermes Turns a Brief Into a Live Page
Part 2 of a three-part series: the technical setup where a Discord brief becomes project-file changes, Chrome checks, GitHub pushes, Vercel deployment, and a live Bloomindesign article.